1)Who is my audience? What are my audience member's needs? What do i want them to do? How might they resist? Are there alternative positions I need to examine? What does the decision maker consider the most important issue? How might the organizations culture influence my strategy?
2) Demographics and psychographics allow you to take into account your audience's cultural expectations and practices so that you dont undermine your persuasive message by using an inappropriate appeal.
3)Emotional appeals rely on using peoples feelings while logical appeals use reasoning.
4) Analogies, Induction, Deduction.
5)Attention, Interest, Desire, Action. Its limited by talking at audiences instead of with them and it is built around a single event rather than a long term relationship.
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