1)Research, planning, writing, and visual design.
Ability to think on your feet, grasp complex business issues, and handle challenging situations.
2)Arousing Audience Interest
Building Your Credibility
Previewing Your Message
3)Unite audience around a common goal
Tell a story
pass around a sample
ask a question
state a startling statistic
use humor
4)Restating main points
Describing next steps
End on a strong note
5)Consider sending preview study materials ahead of time
keep your presentation as simple as possible
ask for feedback frequently
consider the viewing experience from the audience's point of view
make sure your audience can receive the sort of content you intend to use
allow plenty of time for everyone to get connected and familiar with the screen theyre viewing.
Thursday, April 1, 2010
Wednesday, March 3, 2010
p.216 #1-5
1)Who is my audience? What are my audience member's needs? What do i want them to do? How might they resist? Are there alternative positions I need to examine? What does the decision maker consider the most important issue? How might the organizations culture influence my strategy?
2) Demographics and psychographics allow you to take into account your audience's cultural expectations and practices so that you dont undermine your persuasive message by using an inappropriate appeal.
3)Emotional appeals rely on using peoples feelings while logical appeals use reasoning.
4) Analogies, Induction, Deduction.
5)Attention, Interest, Desire, Action. Its limited by talking at audiences instead of with them and it is built around a single event rather than a long term relationship.
2) Demographics and psychographics allow you to take into account your audience's cultural expectations and practices so that you dont undermine your persuasive message by using an inappropriate appeal.
3)Emotional appeals rely on using peoples feelings while logical appeals use reasoning.
4) Analogies, Induction, Deduction.
5)Attention, Interest, Desire, Action. Its limited by talking at audiences instead of with them and it is built around a single event rather than a long term relationship.
p.188 #1-5
1)Convey bad news, gain acceptance for it, maintain as much goodwill as possible with audience, maintain good image for organization, reduce or eliminate need for future communication on matter.
2)Will bad news come as a shock?
Does reader prefer short messages that get right to the point?
How important is news to the reader?
Do you need to maintain a close working relationship with reader?
Do you need to get the readers attention?
What is your organization's preferred style?
3)Buffer>Reasons>Bad news> positive close
4)Buffer is a neutral noncontroversial statement that is closely related to the point of the message. Some critics believe buffers are unethical, but only unethical if it is insincere or deceptive.
5) Your reasons need to convince the audience that your decision was fair, justified, and logical.
2)Will bad news come as a shock?
Does reader prefer short messages that get right to the point?
How important is news to the reader?
Do you need to maintain a close working relationship with reader?
Do you need to get the readers attention?
What is your organization's preferred style?
3)Buffer>Reasons>Bad news> positive close
4)Buffer is a neutral noncontroversial statement that is closely related to the point of the message. Some critics believe buffers are unethical, but only unethical if it is insincere or deceptive.
5) Your reasons need to convince the audience that your decision was fair, justified, and logical.
Thursday, February 18, 2010
p.160-164 Questions
2)
I recently purchased your "Negotiator Pro" for my computer at a local business store after seeing the ad in Macworld magazine. I purchased the tool believing it would help me for my corporate seminar on negotiation based off my impression from the ad.
However, the disc would not work properly when I inserted it into my computer. The store declined to exchange it or refund it, citing that I had already opened it. They recommended that I contact you about the matter.
I'm hoping that you will be able to send me a new CD which will work properly with my computer. However, if that is unable to be done then I would like to request a full refund of my $79.95. Please send either to the address on the letterhead. Thank you for your time and considerations on this matter.
Sincerely,
Brent Lewis
---------------------------
9)
5493 Beechwood Drive
Trenton, N.J. 08608
April 12, 2009
Florida Resort Bureau
1555 Palm Beach Lakes Boulevard
West Palm Beach, FL 33401
To Whom It May Concern,
Your advertisement about Florida resorts in the April 2009 issue of Smithsonian magazine caught my eye and I would like to request your recommendations on vacation spots.
My wife and I are planning a late September vacation with our two teenage children and were hoping you could recommend some options. We are particularly interested in resort areas which have public transportation, as some members may want to enjoy activities away from the resort. We would prefer to be the beach as well as the golf courses, though we would also like a location near night entertainment for the whole family.
If it is not too much trouble, I was also hoping you would be able to answer a few quick questions for us.
1)Which resorts are near large cities with public transportation and activities for teenagers?
2)What should we expect weather-wise for September?
3)Being that it is in the off season, will the rates include amenities?
4)Could you recommend where to look for concert scheduling during September?
If you could get the information to us within the next two weeks so that I may schedule my time off from work in the fall that would be excellent.
Thank you for all of your time and help.
Sincerely,
Frank C. Atlas
I recently purchased your "Negotiator Pro" for my computer at a local business store after seeing the ad in Macworld magazine. I purchased the tool believing it would help me for my corporate seminar on negotiation based off my impression from the ad.
However, the disc would not work properly when I inserted it into my computer. The store declined to exchange it or refund it, citing that I had already opened it. They recommended that I contact you about the matter.
I'm hoping that you will be able to send me a new CD which will work properly with my computer. However, if that is unable to be done then I would like to request a full refund of my $79.95. Please send either to the address on the letterhead. Thank you for your time and considerations on this matter.
Sincerely,
Brent Lewis
---------------------------
9)
5493 Beechwood Drive
Trenton, N.J. 08608
April 12, 2009
Florida Resort Bureau
1555 Palm Beach Lakes Boulevard
West Palm Beach, FL 33401
To Whom It May Concern,
Your advertisement about Florida resorts in the April 2009 issue of Smithsonian magazine caught my eye and I would like to request your recommendations on vacation spots.
My wife and I are planning a late September vacation with our two teenage children and were hoping you could recommend some options. We are particularly interested in resort areas which have public transportation, as some members may want to enjoy activities away from the resort. We would prefer to be the beach as well as the golf courses, though we would also like a location near night entertainment for the whole family.
If it is not too much trouble, I was also hoping you would be able to answer a few quick questions for us.
1)Which resorts are near large cities with public transportation and activities for teenagers?
2)What should we expect weather-wise for September?
3)Being that it is in the off season, will the rates include amenities?
4)Could you recommend where to look for concert scheduling during September?
If you could get the information to us within the next two weeks so that I may schedule my time off from work in the fall that would be excellent.
Thank you for all of your time and help.
Sincerely,
Frank C. Atlas
Friday, February 12, 2010
Thursday, February 11, 2010
Email and Netiquette
ACTIVITY 3
To: Sarah@Work.Net
CC: Jim@Work.Net
From: Bill@Work.Net
Subject: Training Trip Funds
Sarah and Jim,
I'm very interested in going on the training trip discussed in the meeting today. Do either of you know who would be the appropriate person to speak to regarding the funds for it? Thank you.
Sincerely,
Bill
------------------
ACTIVITY 1
# Timeliness of replies
-Try to respond to your email as quickly as possible. This enables us to take full advantage of the immediate response time that is enabled by email. Not responding to a co-worker or superior for an extended amount of time may not only hinder the projects growth, but it may also foster grudge feelings. These can be easily avoided by timely, accurate responses.
# Use of confidential, sensitive, and private information
-Under no circumstances should you discuss confidential, sensitive, or private information via email. Email can be tracked. Email can be saved. Email can be subpoenaed in a court of law. Do not disclose personal information that you do not want others to see in an email. Most importantly, avoid discussing company secrets, failures, errors, and other such matters that would pose injury to the company in court.
# Subject lines
-Subject lines should be clear and concise. A proper subject line enables the receiver to have a general idea of what the email is about before opening it. Further, having a clear subject line enables the email to be more easily retrieved later. However, it is important to remember to keep the subject short and simple. Try to avoid writing sentences as subjects.
# Use of capitals and lowercase letters
-Capital and lowercase letters should be used in a professional sense. Avoid sending emails typed in all capital letters, or even sentences in all capital letters. Having all capital letters causes the reader to feel that you are yelling. If you wish to make something stand out due to importance, than use bold, italics, or underline. Further, the first letter of the first word of the sentence should be capitalized, as well as other words which fall into the proper noun category.
# Sentence length
-Use appropriate sentence length. Try to avoid long, run-on sentences. For a general rule of thumb, if you have to ask if it is too long, then separate it into two separate sentences. Our communication goal is clear, concise, efficient, effective.
# Attachments
-Make a note in the body of the email that there is an attachment below. This will help remind your receiver to download the attachment. Also, label your attachments clearly. Ex. If you are attaching the excel spreadsheet for the third quarter earnings, have it saved as "Earnings3Quarter.xls". This helps both the sender, and the receiver, to stay organized in their email and their document files.
# Tone and flaming
-There should be no flaming in the workplace. Remember to always approach your co-workers with constructive criticism if you believe they are failing at some part of the job. If find yourself absolutely aggravated, then write out the email in a word document to vent it off and then delete it. Flaming is not tolerated and is a obstruction in our path of effective communication.
REFERENCES:
http://www.albion.com/netiquette/corerules.html
http://www.entrepreneur.com/magazine/businessstartupsmagazine/1997/november/14740.html
To: Sarah@Work.Net
CC: Jim@Work.Net
From: Bill@Work.Net
Subject: Training Trip Funds
Sarah and Jim,
I'm very interested in going on the training trip discussed in the meeting today. Do either of you know who would be the appropriate person to speak to regarding the funds for it? Thank you.
Sincerely,
Bill
------------------
ACTIVITY 1
# Timeliness of replies
-Try to respond to your email as quickly as possible. This enables us to take full advantage of the immediate response time that is enabled by email. Not responding to a co-worker or superior for an extended amount of time may not only hinder the projects growth, but it may also foster grudge feelings. These can be easily avoided by timely, accurate responses.
# Use of confidential, sensitive, and private information
-Under no circumstances should you discuss confidential, sensitive, or private information via email. Email can be tracked. Email can be saved. Email can be subpoenaed in a court of law. Do not disclose personal information that you do not want others to see in an email. Most importantly, avoid discussing company secrets, failures, errors, and other such matters that would pose injury to the company in court.
# Subject lines
-Subject lines should be clear and concise. A proper subject line enables the receiver to have a general idea of what the email is about before opening it. Further, having a clear subject line enables the email to be more easily retrieved later. However, it is important to remember to keep the subject short and simple. Try to avoid writing sentences as subjects.
# Use of capitals and lowercase letters
-Capital and lowercase letters should be used in a professional sense. Avoid sending emails typed in all capital letters, or even sentences in all capital letters. Having all capital letters causes the reader to feel that you are yelling. If you wish to make something stand out due to importance, than use bold, italics, or underline. Further, the first letter of the first word of the sentence should be capitalized, as well as other words which fall into the proper noun category.
# Sentence length
-Use appropriate sentence length. Try to avoid long, run-on sentences. For a general rule of thumb, if you have to ask if it is too long, then separate it into two separate sentences. Our communication goal is clear, concise, efficient, effective.
# Attachments
-Make a note in the body of the email that there is an attachment below. This will help remind your receiver to download the attachment. Also, label your attachments clearly. Ex. If you are attaching the excel spreadsheet for the third quarter earnings, have it saved as "Earnings3Quarter.xls". This helps both the sender, and the receiver, to stay organized in their email and their document files.
# Tone and flaming
-There should be no flaming in the workplace. Remember to always approach your co-workers with constructive criticism if you believe they are failing at some part of the job. If find yourself absolutely aggravated, then write out the email in a word document to vent it off and then delete it. Flaming is not tolerated and is a obstruction in our path of effective communication.
REFERENCES:
http://www.albion.com/netiquette/corerules.html
http://www.entrepreneur.com/magazine/businessstartupsmagazine/1997/november/14740.html
Thursday, February 4, 2010
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